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Entrepreneur of the month

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Embody is a Pilates, Barre, Yoga and Zumba studio in DB Plaza, offering a personalised service through small group and private sessions. In addition to a fabulous array of classes for adults, we provide lots of classes for kids – Yoga, Bounce DanceFit and a combo of Bounce DanceFit and Zumba. My youngest clients are four years old.

֎ Embody was founded in 2008 so it was already well established when I bought it in September 2020. This explains a lot of our success to date –and I have high hopes for the future.

֎ One of the special things about Embody is that all our Pilates instructors are Stott-trained, and each of us has a wealth of knowledge in various fields, including injury prevention, rehabilitation and Pilates for cancer warriors.

֎ What I love most about my business is that I will never stop learning. There are always new teaching techniques and methods to discover. Apart from that, it is so satisfying watching clients get stronger, recover from injuries and see the positive changes in their bodies.

֎ My advice for someone looking to start up a business is to be brave!

֎ To succeed in business, you need to be adaptable and have a sense of humour.

֎ The greatest challenge I’ve faced is navigating the ever-changing COVID-19 regulations. Having long periods of shutdown and suddenly having to adapt to teaching online classes has been a sharp learning curve.

֎ My greatest achievement is owning my own studio in Discovery Bay. That, and crossing the finish line at a few Ironman 70.3s.

֎ My plan for the future is to keep Embody growing steadily. We recently opened a second studio in DB Plaza; it’s equipped with a top-of-the-range ballet barre for our new BootyBarre classes that will be starting soon.

֎ When hiring staff, I always ask what activities they do for fun outside of work. Our teachers are the essence of Embody and they love what they do. They’re professionally trained and qualified in the classes they conduct and it’s an absolute joy to work with such a talented group of people.

֎ The Embody team strives to empower clients by providing them with the tools to take control of their physical health and improve their quality of life.

֎ My favourite social media platform is Instagram because it gives us access to teachers and instructors all over the world. We get to share ideas, and support and encourage
each other.

֎ The fitness guru I most admire is Tracey Mallet, founder of BootyBarre. Not only is her business a roaring success, she has also given thousands of instructors the tools to become successful. My team and I recently did some training via Zoom with her, and she was so humble and down to earth.

֎ My personal motto is Keep moving!

Embody, Studios 225 & 211, Block C, DB Plaza, 6624 8712, [email protected], www.embody.hk

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