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DB entrepreneur of the month: Alyona Zarnitsyna

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My business is a dance and fitness studio offering a wide range of group classes for children and adults, as well as one-on-one training. We have different types of dance classes, like ballroom dancing, Irish dance, belly dance and Zumba. We can also prepare couples for their wedding dance or simply teach people how to do Latin dance. On the fitness side, we have Les Mills programmes like BODYPUMP, BODYSTEP, GRIT and BODYBALANCE, as well as yoga, Piloxing and Pilates.

My business is a success because we have a great team of teachers. And we have found that the symbiosis and fusion of dance and fitness is a winning formula.

What interests me most is that we change people’s lives. I really believe that. Some clients find a passion for dance, some overcome their health issues and others reach their goals through fitness. Our children’s classes are also great because they teach kids important values. They learn about teamwork, discipline, self-esteem and having respect for others.

The greatest challenge I face is that I truly love what I do, and I have to be careful not to get too carried away! The last thing I want to do is upset the balance between my family life and my business life.

To succeed in business, you need to dream big, take risks and believe in yourself.

My advice for someone looking to start up a business is very simple. Have a clear vision of what you want to achieve, and then start doing just that. All you have to do is make a start, the rest will follow. Personally, I have also benefited from having the best business partner, my husband Ivailo. He is a visionary and a bit of a perfectionist – that helps tremendously in business.

My greatest achievement is my family. I adore my two little girls and my husband.

My plan for the future is always to do my best and to appreciate the present. As Woody Allen once said, “If you want to make God laugh, tell him about your plans.”

When hiring staff, I always ask why they have applied for the job, what was the driving factor. I also ask about their experience. But in the end, what I want to see is that they truly and wholeheartedly love what they do.

The entrepreneur I most admire is Steve Jobs. He really proved that a single person can make a big difference in this world.

My favourite social media platforms are Facebook and Instagram. The studio’s pages have proven to be a great tool, helping us stay connected with our client base. Personally, though, I’m not that active on social media.

My personal motto is always be true to yourself.


• The Beat Dance & Fitness Studio, DB Plaza, 5194 9630, [email protected], www.thebeat.com.hk

Photo by Andrew Spires

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