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New look a ‘new era’ for Cathay Pacific

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Cathay Pacific has unveiled new livery which will be progressively introduced to the fleet.

It was showcased at a special event yesterday at Hong Kong International Airport on one of the airline’s Boeing 777-300ER aircraft.

The new livery comprises three key design elements, starting with the the incorporation of the updated and streamlined brushwing, which was launched in October 2014.

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It also includes a simplification of the colour palette to Cathay Pacific green, grey and white; and a more prominent display of the Cathay Pacific name and brushwing.

cathaylivery2

These updates are most evident on three areas of the aircraft: the nose, the fuselage and the tail.

Cathay Pacific Chief Executive Ivan Chu said yesterday was the “beginning of a new era for Cathay Pacific”.

“We are very happy and proud to unveil our new aircraft livery which represents our journey into the future and also celebrates the many great things we have achieved over the past seven decades as the home carrier of Hong Kong,” he said.

Mr Chu said that the new livery is a continuation of the work that began last year to refresh Cathay Pacific’s brand identity.

“Creating a new livery is much more than a cosmetic exercise,” he said.

“This new look is the latest – and most significant – development in our ongoing efforts to improve the overall customer experience at Cathay Pacific.

“It is also a highly visible representation of the huge investments we are making in new aircraft and products as part of our ongoing commitment to build Hong Kong’s position as an international aviation hub.”

Guest of Honour at the event was Professor Anthony Cheung, Secretary for Transport and Housing, who officiated at the livery unveiling ceremony together with Mr Chu.

The update to the livery is part of a series of improvements Cathay Pacific has been making and include work on their website and mobile app, as well as enhancements to the airline’s airport lounges in Hong Kong, Tokyo, Manila, Bangkok and beyond.

The new Airbus A350 series will be the first fleet to launch with the new livery. However, the airline’s existing fleet will be repainted with the new livery as aircraft go through their normal maintenance schedule over the next five years, with some 150 aircraft getting the new look in total.

Photographs: Cathay Pacific

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