Just a year and three months after launching in Hong Kong, GoBee.bike has announced that it will cease its operations here next Wednesday (July 18).
A station-free service for renting bikes, intended to help Hongkongers travel more quickly while reducing their impact on the environment, the rental bikes have been in operation around Tung Chung and South Lantau since April 2017.
In a statement on Facebook, GoBee said that it had not been able to make the service profitable and that the financial cost of maintaining the bikes was too high to sustain the slow-growing business.
Financial woes weren’t the only issue however, with the company experiencing other troubles, such as misuse of the bikes. Within the first week of launch, ten of the bikes had been dumped into water channels, with many more being abandoned since.
In recent weeks, over 20 bikes belonging to GoBee and rival rental service Ofo have been abandoned on Lantau between Tung Chung and Tai O.
With GoBee.bike on its way out, the question is raised as to whether Ofo will survive or whether it will follow in the footsteps of its competitor.
Image: GoBee.bike Facebook Page