Dragonair to be rebranded as Cathay Dragon
- Written by arounddb, 4 February 2016
The Cathay Pacific Group recently announced that Cathay Pacific’s wholly owned sister airline Dragonair is to be rebranded as Cathay Dragon. The two will remain as separate airlines, operating under their own licences.
In its press release, Cathay Pacific spokesperson explains: "By more closely aligning the two brands, this rebranding will capitalise on Cathay Pacific’s high international brand recognition and leverage on Cathay Dragon’s unique connectivity into Mainland China – one of the world’s fastest-growing business and leisure travel markets. The airlines’ customers will benefit from greater convenience and a more seamless travel experience."
Dragonair became a wholly owned subsidiary of Cathay Pacific in 2006. In 2015, Dragon Air transported 7 million passengers. The combined annual passenger number of the two airlines grew from 22 million to more than 34 million last year. Dragonair's fares are cheaper than Cathay's fare. Sixty per cent of its passengers hold Hong Kong or mainland Chinese passports according to the company.
Cathay Pacific’s Chief Executive Ivan Chu said: “We are very proud of what we have achieved together. Cathay Dragon is a brand that will be recognisably part of the Cathay Pacific Group for our customers from different parts of the world."
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