Boosting the tourism sector

Earlier this year, Hong Kong recorded a decline in tourist arrivals and in light of the situation, the government has suggested a number of supportive measures for the tourism sector, including boosting the number of high-spending overnight visitors, and promoting meetings, incentives, conferences, and events (MICE) tourism. It is hoped that with these measures in place, the industry can be led out of its plight.

With more and more mega events being hosted in Lantau, Hong Kong is becoming the MICE hub of the Asia Pacific, attracting affluent consumers, business people, families and almost every other traveller type to visit. Just this April, AsiaWorld–Expo hosted a large number of international MICE events, including electronics, gift and fashion fairs, which attracted tens of thousands of exhibitors and traders from all over the world.

AsiaWorld–Expo is also, of course, home to the very latest technology, entertainment and design (TED) events, where the world’s leading thinkers and doers gather to find inspiration and exchange ideas. It is widely believed that the convergence among business travellers, the MICE industry and innovators will foster new trends in product exhibitions.

To entice business travellers to extend their stay in town, entrance tickets for tourism hotspots, such as Hong Kong Disneyland, Madame Tussauds, Ngong Ping 360 and the Sky 100 observation deck, are now on sale at AsiaWorld–Expo. Special deals and incentives are also being offered – in March, AsiaWorld–Expo invited participants of the Hong Kong International Diamond, Gem & Pearl Show to enjoy a night’s horseracing at Happy Valley, in collaboration with the Hong Kong Jockey Club.

With enormous MICE tourism potential, industry players are well positioned to promote innovative ideas, attract more high-spending visitors and thereby benefit the Hong Kong economy. All this has to be seen as a healthy development for the next generation.

The Lantau Development Alliance (LaDA) is a group of local organisations and enterprises on Lantau that have come together to promote the social and economic development of the island. Visit www.lantau-da.com.hk.

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