There’s a lot more to Hong Kong Disneyland Resort (HKDL) these days than Mickey Mouse and theme park rides. The resort’s MICE (Meetings Incentives Conventions and Exhibitions) team organises an average of 600 events a year and is placing an emphasis on big-name concert experiences.
Grammy Award winner Ed Sheeran staged his first large-scale concert at HKDL’s Fantasy Road Outdoor Venue on April 17. The outdoor performance on the international standard stage drew more than 20,000 people – almost all in standing zones.
“We planned a full day trip to enjoy the theme-park experience before going on to enjoy the concert. My family and I are huge fans, and it was wonderful entertainment for us at a one-stop location,” says Dave Chung.
Many Ed Sheeran fans travelled from Macau to enjoy an extended entertainment experience. Newlywed Prisca Ho even postponed her honeymoon to be at the concert. “We were surprised that it took only 45 minutes to travel from Macau to Hong Kong Disneyland Resort via the Hong Kong-Macau Bridge, and we stayed a night at Disney Explorers Lodge,” she says.
“Hearing live music under the stars at an outdoor concert makes you feel so free,” Prisca adds. “The atmosphere is simply fantastic! Finally we can enjoy large-scale outdoor shows like those in the West.”
Karen Kwan, MICE & event business director of HKDL, and her team communicate and collaborate with concert organisers to bring in world-class concert performances to the resort. “We hope to provide one-stop hotel-park-concert resort experiences for our guests,” says Karen. “The Fantasy Road Outdoor Venue could attract more international and regional event organisers and artists to stage concerts in Hong Kong, which would reinforce the city’s position as an ‘event capital of Asia’ and provide a new engine of growth for the local tourism industry.”
The success of the Ed Sheeran concert demonstrates the demand for outdoor concert experiences in Hong Kong, a demand that HKDL is well positioned to fulfil. “Our unique open-air venue is ideal for staging large-scale concerts and sports events,” Karen says. “It gives event organisers another valid Hong Kong venue for their shows and it helps to develop concert-resort experiences for music lovers.”
Karen Kwan, MIC & event business director of HKDL
Moreover, HKDL is eager to promote the concept of green mega events in Hong Kong. For the Ed Sheeran concert, it partnered with the concert organiser and NGO Green Earth to launch a series of environmental initiatives. “Water stations were set up at the concert venue and the resort offered recyclable cups for concert-goers to use during the shows. Recycling bins were also provided,” says Karen.
At the start of this month, May 3 to 5 and 10 to 12, Taiwanese rockers Mayday are performing six concerts at HKDL’s Fantasy Road Outdoor Venue. In 2018, Mayday’s HKDL shows were attended by over 120,000 people.
“Bundle packages for concert tickets, hotel stay, park admission and dining were introduced and sold out within a short period of time,” says Karen. “Events like these attract mainland Chinese and overseas concert-goers, as well as local fans.”
Hong Kong Disneyland Resort, www.hongkongdisneyland.com
Tags: music, Disneyland, concert, ed sheeran